about us

Driven by passion, persistence, process and people.




Team Members








Leveraging latest technology to enable digital enterprises.

Self-Service Betting KIOSK

  • Ticket sales and payout via CashCard / ADW Account.
  • Internet Enabled - Can be placed in remote and licensed locations.
  • Centrally managed from data center.
  • Ability to push odds data to the kiosk for real-time information.

Mobile Wagering Platform

  • Ticket sales and payout via CashCard / ADW Account.
  • Account creation with Aadhaar verification.
  • Future ready for Internet wagering.
  • Ability to show odds / statistics / video.

Desktop POS Terminal

  • Operator Friendly Interface.
  • Messaging enabled for realtime information.
  • Linux based terminal - open source - no license required.
  • Punter display, Printer, Scanner Keyboard included.

Hand-held POS Terminal

  • Flexible Sales Agent POS Terminal.
  • Messaging enabled for realtime information.
  • Linux based terminal - open source - no license required.
  • Printer, NFC card reader, Bio-metric for Aadhaar.

Unified Tote Admin Console

  • Amazing User-friendly Experience.
  • Real Time Messaging System.
  • Real Time Probable Dividends.
  • Real Time Reporting.
  • Dynamic Skill Based Terminal Allocations

Cloud Computing

We are experts in creating and managing private/public clouds to effectively manage availability, redundancy, scale, cost and usage of the applications running on the cloud.

  • Deploy across Multi Data Centers.
  • Scale for all race clubs and future ready for internet.
  • No Single Point of Failure.
  • Disaster Recovery enabled.


Dedicated team always available to support and
keep the systems running.

We offer customized Software Engineering & Development Services to address the unique business challenges that can't be met through commercial packaged software. We bring firm understanding of business processes and technologies, core competence in architecting and developing solutions on varied technologies coupled with excellent project management skills to deliver value to customers in compressed budgets and time frames. Edge Process and EDGE ToolKit ensures that applications are rapidly designed, developed, tested and implemented.


We'd love to hear from you.


Plot No 9/A & 9/B, 4th Floor, Sri Sai Towers,

Near Westin Hotel, Hitech City, Madhapur,

Hyderabad - 500081.


11380, Southbridge Pkwy, Alpharetta, Atlanta, Georgia.

  • +91-9912895000
  • info@northalley.com
  • /NorthAlleyGroup
  • /northalley
  • /company/northalley
  • www.northalley.com
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