The Company

Who We Are

NorthAlley is the pioneer in providing premium sports technology to gaming groups with a niche in Horse racing. We are the trusted partners of race clubs across India, Malaysia and Philippines.

Wagering from where you are has been the new norm during and post pandemic. Our timely intervention in these troubled times helped the clients stay unscathed as their revenues remained unimpacted while the patrons had the double delight of transparency in odds and nearly zero latency in streaming. Humbled with this achievement, we now with more commitment are spreading across the globe, offering 360 degree digital transformation solutions to the racing industry. Scaling up ourselves to other sport arenas and fantasy games is what our creative and dynamic team is dedicatedly working on.

We are currently offering Sportsbooks, Self Service Kiosks, Mobile and Desktop POS terminals, White label sports software and customized Experience Centres.